25 Sep 09 Are Doorway Pages Good for Website Promotion

Doorway page is probably a common term that you have come across while surfing the internet. They are similar to the landing pages but the chief difference lies in the fact that the content they contain is created with the purpose of garnering a higher placement in the search engines. It usually contains poor content with abundant hyperlinked phrases in the body text. Of no use to searchers they trigger the flow of traffic to your website.

Doorway pages are specially written for search engines and are not at all informative; their main focus remains on the keyword phrase and not on the quality of the content. It encourages the visitors to enter and explore the site while manipulating the relevancy of resources used by the search engines to index a site.  They welcome the visitors and divert them to a site that contains some relevant data and is designed to convert the traffic to revenue. They are created to exploit search engine optimization techniques so as to attain the highest spot in the SERP. People who fall into this trap often reach the actual page containing some information or find some links that redirects them to another website.

Google's Reaction towards Doorway Pages

Webmasters often use devious forms of SEO strategies when creating the doorway pages. It is a black hat technique used to attract traffic by misleading the visitors and the search engines. Google does not recommend the use of doorway pages created for search engines and is likely to ban the site using it.  Google mentions on the webmaster guidelines pages that pages of a website should contain useful information clearly stated in the content. It rejects the philosophy of building invisible pages stuffed with keywords, hoping to get a better rank in the search engines.

Doorway pages just devalue the results by reducing the relevancy of the search engine ranking results and even make the entire search process ineffective. They might attract a good number of viewers temporarily but for long term benefits, doorway pages should be avoided. They are considered as spam SEO practices that might get your site flagged and censured.  If you are really serious about your business, then writing fresh and innovative content can help more than adopting any unethical means of success. In recent days search engines too have come up with methods that don't display more than two pages of a same site for a given search item in the result page. Webmasters have to be more cautious and think twice before adopting such unethical means to fool the search engine spiders.

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