How To SEO a Press Release

Limitless information and instant access have changed the landscape of professional and strategic communications at all levels of commerce. When you or your business is looking to announce news to the public, the traditional forms of journalism are losing their finesse. The answer for this situation is still a press release, but the Social Age of Twitterdom has changed the game quite a bit in the last few years. Putting out a traditional press release may be the quietest route you can go. You need to post online and have the release optimized for the search engines. Using search engine optimization tactics, you can make sure your press release is read by web browsers, surfers, consumers, and spiders.

Choose Keywords and Phrases:

Identify what keywords and phrases relevantly describe your business or service, and link it to the press release. Don't get fancy. Think about how your current customers would describe you, or what the greatest need the press release addresses. This is what people will be searching for when they find your news. Test your terms to find the most frequently searched by using Google Trends and AdWordsM, where you can judge your competition accordingly.

Use Keywords and Phrases Strategically

Search engines like to find keywords and phrases in the headline and body copy. The easier it is to find, the better you will be treated. The earlier in the body copy the better, preferably in the first sentence. Don't keyword stuff, because it will sound bad and remember, humans are reading this. Google recommends headlines between two and twenty-two words, so you have some elbow room to get those keywords injected into the most read portion of any content.

Use Hyperlinks of Keywords and Phrases

Press releases are gateway content. You want your audience to crave more of your valuable information and come looking for more. If you hyperlink your keywords and phrases back to relevant landing pages on your site, you will increase your traffic and, most likely, your conversions. Be careful not to overlink your text, however, or the spiders will interpret it as spam. Try using one hyperlink per 100 words.

Obviously you will also post the press release on your website. You can also plug the news through social media: Twitter, Facebook, Digg, etc. and extend the reach. Don't forget about using budurl to shorten the press release's URL so that you can provide a refined link to the content. Who knows, you may start a viral hit that gets your news in wider circles. That is what the internet is for, you know. Volacci is the leading Drupal SEO company and very passionate about your online success in the future of SEO. If you don't have the time or capacity for SEO, you should invest in the services of a solid SEO firm. By the end of your contract with Volacci you will have at least as much additional business from your web site as you spend on our services... or we'll work for free until you do.

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About the Author:

Ethan Luke. search engine optimization - Volacci is a Drupal SEO company providing marketing services to your Drupal website ranging from Search Engine Optimization, PPC Management, and SEM consultation.